Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques. However, this has not represented a changeless marketing environment.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JANUARY 18, 2019

Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Ultimate Member Engagement: The Power of Data-Driven Decision Making. Host: Event Manager Blog. In Europe, the General Data Protection Regulation (GDPR) that went into effect in May 2018 may affect U.S. Host: MeetingsNet.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. How close is your association’s IT leader to his description?

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

NOVEMBER 17, 2017

– What to Budget for in 2018: Web, Mobile, Social. Michael Gips,Chief Global Knowledge & Learning Officer, CAE, Chief Global Member Engagement Officer, ASIS International. HTML: Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email.

Revenue 178

Revenue Conference Education Content 178

Associations Now

SEPTEMBER 24, 2019

Like a blog post, sharing insightful commentary can help engage users, show your value, and grow your network all in one. peggyhoffman explores in the latest blog post. According to the 2018 Chapter Benchmarking Report, nearly all associations said chapters are a key channel for member engagement, retention, and acquisition.

Marketing 81

Marketing Analysis Social Media Report 81

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. What does it look like and how do you use it?

Content 108

Content Social Media Member Engagement Team 108

Eric Lanke

APRIL 30, 2018

I participated in a SURGE Spring 2018 session on co-creation. Don't know what SURGE Spring 2018 is? Sessions have been recorded and are being posted this week (May 2-4, 2018). It's an online, virtual conference put on by Association Success. Mine will be posted on May 4. Go here for more info. Don't know what co-creation is?

Innovation 100

Innovation Project Resources Process 100

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Millennial member engagement. Soft skills.

millennials 150

millennials Resources North Carolina Certificate 150

Eric Lanke

JANUARY 7, 2019

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes.

Marketing 113

Marketing Cost Team Education 113

Eric Lanke

MAY 7, 2018

I participated in a SURGE Spring 2018 session on co-creation. Don't know what SURGE Spring 2018 is? Sessions were recorded and were broadcast May 2-4, 2018. It's an online, virtual conference put on by Association Success. You can follow him on Twitter @ericlanke or contact him at eric.lanke@gmail.com. Image Source [link].

Committee 100

Committee Products Innovation Process 100

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. . Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 150

DC Washington Recruiting Recruitment 150

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

Discount 98

Discount Member Engagement Association Management Leadership 98

Reid All About it

NOVEMBER 10, 2017

Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018.

DC 150

DC Washington Tools Education 150

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Moreover, your organization will continually add business impact to members because of the Customized Advocacy strategies that you develop. Members Hire Customized Advocacy. Despite strong growth forecasts member company CEO’s have a less robust view after 2018. percent or $373.7

California 132

California Analysis DC Products 132

Higher Logic

DECEMBER 2, 2019

Its community has seen a steady increase in engagement this year, achieving a 12 percent growth in unique contributors since 2018, with members jumping in to network and grow in their professions. Example 11: Mr. Money Mustache Community. Example 12: The Customer Success Forum Community.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

JULY 12, 2018

Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features. Download the first-of-its-kind 2018 State of Marketing Automation: Association Benchmark Report. Without these features, it’s difficult to make your marketing automation campaigns shine.

Marketing 205

Marketing Social Media Survey Tools 205

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members.

Products 119

Products America Boston United States 119

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 71

Newsletter Social Media Communications New York 71

Eric Lanke

AUGUST 5, 2019

But I guess, in most ways, that shouldn't really be surprising at all. + + + This post first appeared on Eric Lanke's blog , an association executive and author. It's called Fluid Power Forward , and on it, we plan to interview interesting people who are helping to move fluid power technology forward. The project was fairly long in coming.

Technology 113

Technology Project Industry Content 113

Associations Now

MAY 10, 2019

A lot of thought is often put into external communications, such as marketing materials and member engagement. As Workforce.com reports, a 2018 study from Arthur J. Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try.

Communications 98

Communications Strategy Software Newsletter 98

Reid All About it

JUNE 14, 2019

Learn about board governance models that effectively keep the board informed, engaged and accountable, while providing them the confidence that leadership and staff are managing the day-to-day operations of the association. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members. Wed 6/19 at 2 p.m.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. – 2018 Convening Leaders Rebroadcast. Webinar Marketing Predictions for 2018. Follow Blog via Email. Lifehacker ).

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Follow Blog via Email.

Project 150

Project Resources Software eBook 150

Associations Now

FEBRUARY 4, 2019

Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today: Get your members talking. Designing a Community of Engagement. Building an online community to deepen member engagement works when you know the desired behaviors you want from your members.

Certificate 78

Certificate Strategy Marketing Member Engagement 78

Association Success

NOVEMBER 4, 2020

Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”. The EU General Data Protection Regulation (GDPR): The deadline of May 25, 2018 looms large with potentially very severe penalties for non-compliance.

Tips 78

Tips LMS Examples Revenue 78

Potomac Core

MAY 3, 2018

As part of its due diligence, ABA also conducted an evaluation and assessment planning process to ensure that the organization is best positioned to address & solve Industry problems for the members: Sunsetting process to identify their non core products. Click here to receive future blog articles.

Strategy 154

Strategy Arizona DC United States 154

Mizz Information

JUNE 12, 2019

If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long. Meanwhile, the SOCM reveals that communities impact complex organizational objectives like culture and organizational change (61%) and complex member objectives like networking with peers (77%!!) (p.

Report 90

Report Social Media Leadership Innovation 90

Protech

MARCH 16, 2020

T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia. Optimize member engagement and customer service . Score your leads (prospective members) . (If And, you’d be right. .

Software 75

Software Strategy System Learning Management System 75

GrowthZone

JUNE 12, 2018

Here’s a simple three-step process for conducting an effective member survey: Create the Survey. Add questions that will help you with blog topics you want to write. Include questions that will make it easy for members to benchmark their answers with survey results. Share the results with members.

Survey 60

Survey Cost Leadership Tools 60

Associations Now

DECEMBER 19, 2019

This 2013 blog post from meetings blogger Samantha Whitehorne highlighted a number of industry predictions from the International Association of Exhibitions and Events. Do You Know Your Members’ Engagement Potential? iStock/Thinkstock). 5 Future Trends Affecting the Events Industry. How correct were they? iStock/Thinkstock).

Video 52

Video America System Committee 52

Potomac Core

AUGUST 2, 2018

investment in Private Equity skyrocketed to $57 billion in the first quarter of 2018 alone. Click here to receive future blog articles. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Association Success

NOVEMBER 26, 2018

There were also several pages of photographs and collages of members. Our Facebook page indicated that members engaged with us most when they saw pictures of themselves doing association activities. Small things like this made such a huge difference to the experience of that event for our members.

Communications 68

Communications Committee Video Content 68

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. Tue 11/13 at 2 p.m. –

Chicago 174

Chicago DC Washington Software 174

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week. The 2018 Membership Marketing Benchmarking Report. Promote Your Content Effectively to Drive Member Engagement. 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JULY 13, 2018

Off-topic: Check out my Grabbing the Gusto blog for my posts about the recipes I’ve made recently or plan to make in the coming week. Learn how leveraging your association’s data fuels smarter, faster decisions that encourage member engagement, drive adoption and add value to the entire organization. Follow Blog via Email.

DC 37

DC Washington Member Engagement System 37

Reid All About it

AUGUST 24, 2018

A few quick hits before we get to this week’s list of free webinars: Facebook page engagement has dropped 50%, according to new data. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. The 2018 ASAE Annual Meeting Recap. Event Trends: Late 2018 Outlook.

Chicago 37

Chicago Innovation Washington Charlotte 37