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Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. If not, Members will vote with their feet and go somewhere else. If not, Members will vote with their feet and go somewhere else.

Strategy 154
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Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. So why bother with an elaborate strategy? Gallagher & Co.

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Before You Begin: 5 Co-Creation Tips

Eric Lanke

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. Both are critically important, but we have to be clear about who is responsible for each so each group succeeds.

Tips 133
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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Alyssa Ford, Data and Strategy Lead at Tech Impact. Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. Follow Blog via Email.

Video 285
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Association Brain Food Weekly: 12.7.18

Reid All About it

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. SmartThoughts ). Marketing Charts ).