Associations Now

APRIL 23, 2020

Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. Keep track of communication benchmarks to gain insight into what’s performing best,” writes the Sandy Yu on the Employee Channel blog. Keep an eye on open rates.

Email Marketing 125

Email Marketing Strategy Marketing Communications 125

Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. In a blog post on Medium , author and Inc. The SendX blog shares their guide to email deliverability.

Strategy 91

Strategy Innovation millennials Email Marketing 91

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. The post Five Strategies for Better Digital Member Service appeared first on Associations Now.

Strategy 102

Strategy Social Media Maine millennials 102

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. While my to-do list items include job-related ones like sending copy for the next issue of Associations Now over to our design team and finishing up this blog, one falls outside that realm: schedule a massage for myself post-conference. Need proof? Here are three: Schedule Times to Decompress.

Strategy 87

Strategy Columbus Chicago Team 87

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. When it comes to internal comms, strategies, of course, vary greatly. And there are always new tools, including technical ones, that can make the ground under your employee communication strategy feel a little shaky or over the top. Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Eric Lanke

JANUARY 1, 2018

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2017. It was originally posted in November 2015, and is part of a series I was doing describing the strategy and execution process my association uses instead of traditional "strategic planning." Image Source [link].

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Guidelines Course Team Process 100

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69

Spark Consulting

APRIL 23, 2019

In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. Risk: The Missing Link Connection Strategy to Implementation , co-authored with Jamie Notter, Human Workplaces, and Leslie White, Croydon Consulting.

New Mexico 186

New Mexico Case Study Innovation Conference 186

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Higher Logic

APRIL 25, 2019

Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 26, 2018

Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks (published late Friday morning), or my list of recommended ebooks on sale at Amazon. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 7, 2018

Check out the tips, habits and tools recommended by several successful association professionals over at the WBT Systems blog. Some quick hits before we get to this week’s list of free webinars: Top 20 association membership blogs – thanks for including this one! Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

Washington 186

Washington DC Library Tips 186

Reid All About it

DECEMBER 1, 2017

Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. – After Appagedon: Your Event App and 2018. More info/register. Tue 12/5 at 2 p.m. –

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

JANUARY 19, 2018

Have a subscription strategy: why a monthly service could be a savvy play for associations. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. – Wow Your Members with a New eLearning Program in 2018. 10 Event Trends for 2018.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Alyssa Ford, Data and Strategy Lead at Tech Impact. Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. Follow Blog via Email. Wed 1/10 at 3 p.m. 1 CAE credit.

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Video Washington Social Media DC 285

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. What was the biggest lesson learned in 2018?

Email Marketing 92

Email Marketing Project Price Committee 92

Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. Both are critically important, but we have to be clear about who is responsible for each so each group succeeds.

Tips 133

Tips Process Member Engagement Products 133

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. The millennial piped in “who reads blogs anymore?”. Blogs Still A Top Platform For Content. Google loves blog platforms.

Conference 85

Conference millennials Social Media Newsletter 85

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

Innovation 190

Innovation Technology DC Tips 190

Associations Now

FEBRUARY 24, 2020

“When retaining speakers to present at their conference or convention, meeting planners must tread very carefully,” says professional speaker Jeff Davidson on the Plan Your Meetings blog. By now, it’s a safe bet that your organization has a social media strategy. billion actions in 2018 to 25.9 But is it the right one?

Social Media 118

Social Media Report Content Video 118

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Alyssa Ford, Data and Strategy Lead at Tech Impact. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. More info/register. Host: Idealware.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

FEBRUARY 6, 2020

One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. percent of the media spending pie. In the Smartly.io But what if your goal is to market your brand, rather than a product?

Social Media 123

Social Media Email Marketing Strategy Marketing 123

Beth Kanter

JANUARY 5, 2018

I wish you a very happy and healthy 2018! Here’s what I learned from looking over my 2017 professional journal: The Happy Healthy Nonprofit: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Year in Review. What about you?

Class 0

Class Review Leadership Tools 0

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

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DC Washington Learning Management System LMS 275

Ungrated

JULY 24, 2023

The resources, best practices, and solutions that get published on our blogs, newsletters, magazine, books, and digital channels showcase that commitment. This site, originally launched in 2005, was awarded a bronze for best overall blog site. In 2022, Ungated published 43 blog posts that gained more than 17,000 views.

Newsletter 52

Newsletter Maine Resources Communications 52

Reid All About it

FEBRUARY 16, 2018

How to convert blog readers into leads. Check out my Grabbing the Gusto blog if you’d like to see the list of recipes I’ve made this week or plan to make in the coming weeks, and my list of other recommended fiction and non-fiction ebooks on sale. Host: Event Manager Blog. Hootsuite ). Kissmetrics ). Tue 2/20 at 8:30 a.m.

DC 150

DC Washington Recruiting Recruitment 150

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. It also requires ongoing member interaction, and Industry focused research to develop and implement Customized Advocacy strategies. On February 14, 2018, the U.S. How Associations Build Their Own Customized Advocacy Strategies. percent or $373.7

California 132

California Analysis DC Products 132

Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior.

Social Media 71

Social Media Strategy Survey Tips 71

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. In 2018 the new mantra will be: Members hire Associations, Members fire Associations. Strategy alignment (internally/externally). Will not be hired by your prospective members. Product-lifecycle focus.

Products 119

Products America Boston United States 119

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Example 3: City of Hope Community. Example 9: FabFitFun Community. Example 11: Mr. Money Mustache Community.

Examples 156

Examples Software Newsletter Review 156

Beth Kanter

DECEMBER 19, 2017

Vu Lee in a recent guest post on the Guidestar blog has issued a call to inaction suggesting that nonprofits should give the week off to staff. In the spirit of taking a break, I’m going off line for the holidays and will see you in 2018. The holidays are almost here. What are you doing for a holiday break?

Strategy 68

Strategy How To Tips Products 68

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. So, What Do Younger Generations Want?

Communications 184

Communications millennials Tips Software 184

Higher Logic

JULY 17, 2018

I’ll be honest—I’ve been meaning to write this blog post for a couple of weeks, but I’ve just been so busy. In The State of Community Management 2018 Report (SOCM 2018) nearly half of the community professionals surveyed reported “significant stress or burnout.” SOCM 2018). And we’re not alone. And we’re not alone.

Survey 111

Survey Resources Team Class 111

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

How To 251

How To Innovation Class Analysis 251

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

Survey 109

Survey Social Media Strategy Course 109

Blue Sky eLearn

APRIL 8, 2019

I answered honestly, “I learned strategies for mentoring and new teacher induction.”. attitudes, beliefs, feelings, awareness, opinions, or preferences) ( Robinson & Leonard, 2018, p. For additional learning, check out Sheila’s book, Designing Quality Survey Questions and her blog at [link]. Feedback Survey Fails.

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Survey Course Examples Strategy 223