Higher Logic

APRIL 25, 2019

Publish an event blog or newsletter. Being notified with relevant, timely information in the form of a mobile-friendly blog or newsletter can help drive engagement and build stronger connections for future conferences and events. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Associations Now

FEBRUARY 24, 2020

Also: a look at the most recent changes in the social media landscape. When retaining speakers to present at their conference or convention, meeting planners must tread very carefully,” says professional speaker Jeff Davidson on the Plan Your Meetings blog. Keeping Up With Social Media Trends. billion in 2019.

Social Media 99

Social Media Report Content Video 99

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. While my to-do list items include job-related ones like sending copy for the next issue of Associations Now over to our design team and finishing up this blog, one falls outside that realm: schedule a massage for myself post-conference. Need proof? Travel is one perk the industry offers.”.

Strategy 68

Strategy Columbus Chicago Team 68

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

Social Media 105

Social Media Email Marketing Strategy Marketing 105

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

Survey 102

Survey Social Media Strategy Course 102

Higher Logic

JULY 12, 2018

Energize your marketing automation strategy with these features. For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Web tracking. Want more where that came from?

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

JANUARY 19, 2018

Have a subscription strategy: why a monthly service could be a savvy play for associations. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. Presenter: Dan Berger, Founder and CEO, Social Tables. 10 Event Trends for 2018.

LMS 174

LMS Price Revenue Technology 174

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

Innovation 190

Innovation Technology DC Tips 190

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article.

Newsletter 70

Newsletter Social Media Communications New York 70

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Follow Blog via Email. 1 CAE credit.

DC 275

DC Washington Learning Management System LMS 275

Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. that the company was not making any money on its Facebook advertisements in 2018. Right on schedule.

Social Media 77

Social Media Cost Price Content 77

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Effective communication is all about managing expectations. So, What Do Younger Generations Want?

Communications 184

Communications millennials Tips Software 184

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. How to convert blog readers into leads. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Host: Event Manager Blog. Hootsuite ).

DC 150

DC Washington Recruiting Recruitment 150

Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior.

Social Media 62

Social Media Strategy Survey Tips 62

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. The Wild Apricot blog explains how to get started. What this means for your nonprofit: Leveraging Instagram should be an important component of your social media strategy. Decide on a target audience.

Social Media 59

Social Media Class Email Marketing Tools 59

Beth Kanter

JANUARY 5, 2018

I wish you a very happy and healthy 2018! Here’s what I learned from looking over my 2017 professional journal: The Happy Healthy Nonprofit: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. Year in Review.

Class 0

Class Review Leadership Tools 0

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Find out how to maximize social media exposure before, during and after the event.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 23, 2018

Over on the WBT Systems blog, three associations share their AMS-LMS integration stories including their challenges, lessons learned and benefits reaped. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update?

DC 170

DC Video Washington Strategy 170

Mizz Information

JUNE 12, 2019

If you read this blog, you know I’ve written about both the Community Roundtable and their research for almost that long. Advanced Strategies Enable Success. They are also, for all intents and purposes, an association, and as a former and–yay! Key SOCM Findings and How They Relate to Associations. Why does this matter?

Report 90

Report Social Media Leadership Innovation 90

Associations Now

SEPTEMBER 24, 2019

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. And that strategy starts with building out an in-depth profile for your organization. peggyhoffman explores in the latest blog post. Are chapters worth it?

Marketing 62

Marketing Analysis Social Media Report 62

Associations Now

NOVEMBER 1, 2018

It’s no secret that Instagram is a social media powerhouse: The platform has 1 billion users, with more than 500 million logging on each day, according to research from Hootsuite. — Phelps Hope (@_PhelpsHope) November 1, 2018. Want 1 million social media followers? Also: creating energizing meetings.

Social Media 60

Social Media Recruiting Recruitment Review 60

Reid All About it

MARCH 30, 2018

I know how badly you want to put your technology project (and all that heavy drinking) behind you, but before you move onto your next big project, heed Gretchen Steenstra’s advice at the DelCor blog: before moving forward, do a technology project close. Search engine ranking signals that matter in 2018. Search Engine Journal ).

Project 150

Project Resources Software eBook 150

Associations Now

OCTOBER 19, 2018

In that way, current and prospective members are perusing your website, social media, app, online community, etc., to fill their digital shopping carts, too,” says Kylee Coffman on the DelCor blog. Is your organization providing the IT tools it will take to accomplish your digital strategy goals? Other Links of Note.

Social Media 65

Social Media Tools Conference Tips 65

Associations Now

SEPTEMBER 11, 2018

Driving people to events via social media can feel like a crapshoot sometimes. — Contently (@contently) September 10, 2018. And according to Contently’s head of content strategy, Joe Lazauskas, the 2018 edition of Content Marketing World was no different. Chamber chatter. Christina Green at the Frank J.

Social Media 56

Social Media Content Cost Marketing 56

Associations Now

JANUARY 15, 2019

What I’m building is essentially an editorial calendar that helps me anticipate what people will be talking about in the future—and that makes great fodder for stories and blog posts with topical news pegs. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements.

Content 97

Content Social Media Member Engagement Team 97

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Associations Now

OCTOBER 11, 2018

Also: elements of a content strategy. The Strategy Behind Content Creation. If you’re going to spend that much time working a blog, you better have a content strategy: [link]. — Association Adviser (@AssocAdviser) October 10, 2018. . — Association Adviser (@AssocAdviser) October 10, 2018.

Content 68

Content Tools Video Team 68

Associations Now

DECEMBER 20, 2018

If your association is rethinking its business strategy, the end result might require large organizational changes. — Personify (@Personifycorp) December 19, 2018. Social media comes with its own lingo and nuances, but the Hootsuite blog advises which terms to stay away from. Other Links of Note.

Price 74

Price Communications Social Media Team 74

Associations Now

SEPTEMBER 17, 2018

One way to identify a speaker who fits your meeting is to reach out to other organizations in your industry or profession , says Callie Walker from the MemberClicks blog. — Phelps Hope (@_PhelpsHope) September 16, 2018. The Hubspot blog details how to use Instagram’s IGTV and offers key insights on the platform.

Conference 62

Conference Social Media Process Video 62

Association Success

MARCH 7, 2019

Inform your education programs with this unique strategy. Read blogs, newspapers, magazines and books and listen to podcasts about your industry and beyond. Read and respond to association and industry social media. Author’s Note : This strategy is only one end of the spectrum for marking trends. Ask questions.

How To 108

How To Industry Social Media Education 108

Associations Now

SEPTEMBER 21, 2018

” Weinstein framed ISSA’s resulting strategy as a “ride the lightning” approach. Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. Other Links of Note.

Certificate 56

Certificate Social Media Revenue Team 56

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. 1 CAE credit.

Chicago 174

Chicago DC Washington Software 174

Associations Now

DECEMBER 4, 2018

Bruno also suggests tying event tech to social media, such as an exclusive Snapchat filter, which comes with the added bonus of developing your meeting’s digital footprint and increasing awareness and engagement online. — Blue Sky eLearn (@blueskyelearn) December 4, 2018. Try these three tips from the GuideStar blog.

millennials 61

millennials Social Media Tools Review 61

Associations Now

NOVEMBER 6, 2018

People can alert the organization of long lines via its website or social media, and the group will then order fresh, hot pizzas to be delivered. — Eventbrite UK (@EventbriteUK) November 6, 2018. Your marketing strategy needs a mobile makeover. Developing a Robust Planning Process.

Proposal 45

Proposal Social Media Event Planning Process 45