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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. If it’s the latter, it’s time to reshape your strategy. Effective communication is all about managing expectations. Kim Lear, Keynote Speaker, #HLSF18. Cue the Aretha).

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Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. So why bother with an elaborate strategy?

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Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now

Associations Now

Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. A few tips for improving your internal communications right now: Work on your voice and branding. Enable two-way communication. Keep an eye on open rates.

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Five Strategies for Better Digital Member Service

Associations Now

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

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Daily Buzz: Fight Communication Fatigue

Associations Now

The MemberClicks blog tackles how to block out communication fatigue. Be it social media, emails, forums, or other messaging apps, member communication can be overwhelming—and there is such a thing as “communication fatigue,” which can disengage members completely. — ELGL #CityHallSelfie (@ELGL50) August 14, 2018.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

[Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter. In the weeks leading up to the event (and following it) you can use your online community and mobile event app platforms to share knowledge. Award-Winning Success Stories from Super Forum 2018.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Hear real-world examples of business leaders and brands that understand the secret of actionable communication. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org. Follow Blog via Email.

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