2018 Communications Email Marketing Technology 
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
Reid All About it
JANUARY 4, 2019
The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list. Presenters: Ambika Samarthya-Howard (moderator), Head of Communications at Praekelt.org.
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Reid All About it
DECEMBER 21, 2018
WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.
Higher Logic
DECEMBER 6, 2018
In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 55% of associations have increased personalization of member communications in the last year.
Association Adviser
DECEMBER 17, 2013
Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'
Association Success
MAY 27, 2019
It is a database driven technology that allows your sales staff to track prospects through the sales process and develop promotional campaigns specifically targeted to companies within each segment you manage. It can be linked to an online calendar, as well as email marketing programs.
Reid All About it
NOVEMBER 10, 2017
Reggie Henry, Chief Information and Engagement Officer at ASAE, said in a recent Association Success post : “…as our communities grow, the possibility of really knowing our members and responding to their needs effectively becomes more elusive. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018.
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