MemberClicks
NOVEMBER 16, 2021
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. 10 Membership Newsletter Best Practices.
Reid All About it
JANUARY 4, 2019
How close is your association’s IT leader to his description? The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement.
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Reid All About it
DECEMBER 21, 2018
B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Learn about current trends in nonprofit website design and how to launch a modern, mobile-compatible website on a limited budget. CAE credit.
Higher Logic
FEBRUARY 4, 2020
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
Higher Logic
MAY 8, 2019
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?
Associations Now
APRIL 19, 2019
— Association Success (@assn_success) April 19, 2019. The Sprout Social blog outlines how to devise a comprehensive Facebook strategy. Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. The history of your organization doesn’t solidify its future.
AssociationChat
APRIL 10, 2020
The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. Association’s 2019 Member Retention Campaign. Member Retention Campaign. Print Magazine. Rebranding Campaign.
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