Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

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Recruiting Recruitment Certificate Discount 195

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. MTI chose online community as a tool for digital transformation. Let’s just do that.”.

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Social Media Tools Member Engagement Revenue 254

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

NOVEMBER 9, 2018

Gretchen Steenstra at DelCor describes what people, policies, talents and tools should be in the project management backpack. A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. Been there! Pat on head. Take note! ( CB Insights/Instagram ).

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GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. Grow membership and revenue fast with sales funnel and marketing automation. Keep members engaged with event management, member forums, and educational certification tools. It has been updated. YourMembership.

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Software Association Management Price Membership Management 148