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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. Considering my record, I figure now’s a good time to make a few more predictions as we go into 2019. 2019 is going to be a good year for private communities.

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Report: Email Marketers Getting Serious About Improving Their Reputations

Associations Now

Want to ensure your marketing messages aren’t growing less effective over time? While this report highlights a need for progress, it does paint a great story for those who manage email clients: In 2012, more than 60 percent of messages had sender scores of 10 or less, a number that is down to just 16 percent in 2019.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Billhighway invited 16 component relations professionals to talk at the Association Component Exchange (CEX) about their favorite chapter tech tools for: Collecting chapter information and data. Nonprofit Tech Trends 2019.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. MTI chose online community as a tool for digital transformation. Promote your publications and subscriptions.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

69% of associations report that word-of-mouth recommendations get their organization the most new members (Membership Marketing Benchmarking Report, 2019). 62% of associations report that email gets their organization the most new members (Membership Marketing Benchmarking Report, 2019). Local Events/Meetings.

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Email Report: Technical Growth, Interactives Picking Up

Associations Now

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. It’s also unclear if other email providers will follow Google’s lead. Here are the highlights. Tweaks to watch.

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