2019 Guidelines Marketing Member Engagement 
Reid All About it
JULY 24, 2020
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”
MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.
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MemberClicks
NOVEMBER 16, 2021
As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.
Higher Logic
NOVEMBER 29, 2018
When organizing a community, it’s important to clearly define what you expect from your members if you want them to be willing and active participants and advocates. Burning Man co-founder Larry Harvey , who passed away before this year’s annual event, wrote the “ Ten Principles ” in 2004 as guidelines for the newly-formed Regional Network.
Reid All About it
OCTOBER 18, 2019
Find out what your company needs to know about engagement (paid or otherwise) with these sites. Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Peruse this checklist to find out.
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