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Influencer Marketing in 2019: 5 Trends to Watch

Associations Now

Influencer marketing isn’t just about celebrities anymore. Looking forward to 2019, here are a few things worth considering about influencer marketing—along with your use of it: 1. And it can be a way to stretch beyond your standard content marketing channels. Read on for some trends to keep an eye on next year.

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Daily Buzz: Define Your Third-Party Fundraising Guidelines

Associations Now

Just make sure it follows your fundraising guidelines. Invitations, marketing materials, onsite staff—you name it, and your team is expected to do it. To save your association exasperation, Kivi Leroux Miller from Nonprofit Marketing Guide suggests developing third-party fundraiser guidelines.

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Empowering Chapters Through Self-Assessments

Mariner Management

In the 2019 Chapter Benchmarking Report , only 29% of associations said they have a formal assessment tool to track chapter performance. The self-assessment has four categories: Leadership and Governance, Programs and Marketing, Membership and Financial Operations. Read the original study on Chapter Dashboards.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Improving Nonprofit CRM Data Management in 2019. Ernie Smith, Associations Now ). 1 CAE credit.

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Daily Buzz: Create an Accessible Association Website

Associations Now

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). — Association Success (@assn_success) April 19, 2019. " Garth Jordan may have a dystopic view of the future of associations, but it's not all bad.

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8 Tips to Create a More Inclusive Event

Associations Now

On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers. We just discussed in our most recent ASAE Meetings & Expo Professional Advisory Council meeting that the community needs more tools and guidelines to help us figure out exactly what to do.

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My Top 5 Blog Posts of 2018

Eric Lanke

In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education. Image Source [link].