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Association Brain Food: 3.10.23

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WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195
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Association Brain Food Weekly: 3.12.21

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I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. . – Host: American Marketing Association.

Nashville 370
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Association Brain Food Weekly: 1.28.22

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Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. The superman of silent auctions is going to lead a conversation alongside a few of his clients about how they revolutionized the silent auction experience. Fri 1/28 at 1 p.m. Host: Fridays@4.

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Association Brain Food Weekly: 3.26.21

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LMS Demo Day. The just-in-time virtual LMS demo day will feature presentations from a limited number of industry partners that offer LMS platforms. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Tue 3/30 from 9 a.m. to 4 p.m. – More info/register. Host: ASAE.

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Association Brain Food Weekly: 3.25.22

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Professional development market potential. The number of training professionals who said their CEOs were active champions of learning jumped from 27% in 2020 to 62% in 2021. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Tim Prestianni, senior digital marketing manager, Unleashed Technologies.

Revenue 195
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Preparing your organization for an uncertain future

Aptify

The 2021 Association Trends Study by Community Brands includes multiple findings that give professional membership organizations like yours insights into how to better serve their members – even in uncertain times. . In the study, members say the importance of their organization has grown. Review your governance model. .

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Association Brain Food: 9.1.23

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TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227