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New Year, New Newsletter?

Multiview

Your email newsletter is one of the best channels for developing stronger relationships with your members, but when was the last time you updated it? Like anything in marketing, email trends and tactics that were top tier last year may be outdated, uninspiring, or unengaging in 2022.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59
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Your Complete Membership Management Guide for 2022 and Beyond

MemberClicks

Send an email newsletter regularly to share news, any exciting events on your calendar, and links or content that is relevant to your members and industry. Membership marketing. Not only is email one of the top three tactics to grow your membership , but 76% of associations also say email works when re-engaging lapsed members.

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17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Whoa, that’s right – per day.

Tips 89
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6 Types of Engaging Emails to Send to Your Supporters

Achieve

The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . email is not dead! the number of worldwide email users reached 4.2. Practically everyone has an email account for one reason or another, so why not use that to your advantage? Welcome Email Series.

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Association Brain Food: 9.30.22

Reid All About it

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. Johanna Morlock-Abbasi, assistant director of email marketing, Bradford Exchange. Julie Stuck, email strategist, Validity. More info/register.