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Association Brain Food Weekly: 11.13.20

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This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Professionals in Certification Networking Event.

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Association Brain Food Weekly: 5.15.20

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Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Association Brain Food Weekly: 2.7.20

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A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. A new episode is posted every Monday by 1 p.m.

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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Mon 1/18 at 3 p.m.

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Association Brain Food Weekly: 8.6.21

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Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

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Association Brain Food Weekly: 1.22.21

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Host: New York Society of Association Executives. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? What does that mean?

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Association Brain Food Weekly: 7.9.21

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Another example of wishful thinking disguised as conventional wisdom: Claire Cain Miller at the New York Times says there’s no evidence that chance meetings at the office boost innovation. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Office myth.