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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Distraction is an occupational hazard for all of us.

Revenue 257
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 257
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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Association Brain Food: 10.28.22

Reid All About it

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Jose Triana at Sidecar recaps days 1 and 2 of the conference, which focused on AI and Web3. Volunteer Recruitment: No Volunteers?

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Essential Medical Association Software That Grows Your Organization

MemberClicks

Their role is inclusive of licensing, ethics, regulations, conferences, industry standards, and advocacy. Personalized Member Engagement and Member Marketing The right membership management software prioritizes personalization with member communication, which boosts engagement, recruitment, and your reach.

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Association Brain Food: 5.20.22

Reid All About it

In an intentionally contrarian mood, WBT Systems is causing trouble by wondering how much value keynote speakers bring to conferences and attendees. With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Keynote speakers. CAE credits.

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Association Brain Food Weekly: 11.9.18

Reid All About it

It’s time to stop spending billions on cheap, environmentally-unfriendly conference swag. But most will agree that recruitment and retention feels tougher now than ever before. Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge. Take note! ( CB Insights/Instagram ). Elizabeth Segran, Fast Company ).

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