Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a strategy that seems tailor-made for associations.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie manages a team of six across three functional areas: editorial/content strategy, public relations and marketing. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. It’s been hard to focus. What the deuce?

Innovation 273

Innovation Conference FAQ Industry 273

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? However, as these same associations reach critical mass in their home market and have limited potential to grow, they look to proactively develop membership and product sales in new markets “overseas.”

Member Engagement 60

Member Engagement Products America Marketing 60

GlowGlobally

FEBRUARY 2, 2011

Market & Biz Plan. Categories: Market & Bus Planning. No question the world is shrinking as associations and non-profits are realizing the importance of looking outside the borders of North America for growth. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C.

Strategy 60

Strategy Certificate America Case Study 60

Associations Now

FEBRUARY 11, 2015

But I definitely remember hearing about it. It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) .” Like a lot of people, I’d never heard of pay what you want (PWYW) before the Radiohead announcement.

Price 40

Price New York Massachusetts Revenue 40