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The Evolution of Experience with Marketing Automation

Higher Logic

Stop me if you’ve heard this one: marketing automation will save you time and increase your engagement and efficiency. Okay, you’ve definitely heard that one, and it’s all true. The problem is you may not be getting to the biggest benefit that marketing automation has to offer: time. Start by looking at what you already do.

Marketing 262
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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Making Global DEI Work for Everybody

Associations Now

But the conversations that ensue won’t necessarily map to American definitions of inclusion. “In Assuming groups outside North America will immediately conform to a Western view of DEI is setting yourself up for failure. That engagement with different cultures is meaningful even if you’re not working outside of North America.

America 113
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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. More info/register. Host: WorkerBee.TV

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Thought leadership is a strategy that seems tailor-made for associations.

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Every Day is Interdependence Day

Idea Architects

If your immediate neighbors don't maintain reasonable care of their properties, it most definitely affects the price your home can attract when you next put it on the market. Interdependence also seems to go against the grain of the rugged individualism that many associate with America and that they will celebrate on July 4.

America 88