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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. My first bit of advice is, don’t treat recruiting these experts casually.

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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

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Association Brain Food Weekly: 12.4.20

Reid All About it

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. – Association Planner Summit. Host: ASAE. Mon 12/7 at 11 a.m. –

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Association Brain Food Weekly: 5.8.20

Reid All About it

Find yours on the Feeding America website. The session leaders will come ready to talk about actions their organizations have taken and offer their perspectives, but this is definitely intended as a conversation. Gerd De Bruycker, marketing director at Cisco Systems. More info/register. Host: Leading Learning. Host: PCMA.

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Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. He convinced Funny or Die, Nerdist, and Yahoo to foot much of the bill for his viral takeover, stretching out his marketing budget to Beyonce-like levels. Totally underrated film.).

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Falling Into Instagram: The National Retail Federation’s Gap Takeover

Associations Now

The goals: Little says the Instagram account is meant to play up the strategic elements of retail, as well as to push career-recruitment efforts toward the industry. Easy—it gets a spot to highlight the strategy behind its marketing, rather than simply trying to sell to consumers.

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Association Brain Food Weekly: 5.1.20

Reid All About it

Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. Find yours on the Feeding America website. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Engaging virtual attendees. More info/register. Organizer: AWTC.