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Association Brain Food Weekly: 2.5.21

Reid All About it

On the side, not her broccoli purée, but thanks for the idea, Nigella, but the New York Times version , which we really loved. It’s fun to have broccoli in a new format. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Next time, I’ll increase the amounts.

San Diego 370
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Association Brain Food Weekly: 11.5.21

Reid All About it

Education pricing. Dominic Price, Atlassian ). Host: New York Society of Association Executives. Putting a Price on It: The Changing Nature of Society Publishing. A willingness to change is not enough, that’s where the growth mindset comes in. When is “free” okay? Age diversity. Quick hits. 1 CAE credit.

Survey 195
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Association Brain Food Weekly: 10.16.20

Reid All About it

Virtual conference pricing. Dr. Michael Tatonetti, CAE, explains how to use price anchoring to determine registration rates for your virtual conference. By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Anna Goldfarb, The New York Times ).

Indiana 221
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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. more and more associations to turn to predictive analytics and other membership data analysis tools.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. It’s also a great member benefit and new member recruiting tool.

Survey 60
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Association Brain Food: 12.2.22

Reid All About it

While we’re talking about “meta,” here’s an audience analysis of the metaverse community from Michael Brito at Britopian. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Topol, New York Times ). The latest is on autonomous and flying cars. Brain drain pains.

Tips 41