Associations Now

JANUARY 29, 2020

New research looks at ways that analysis of social media and online forums can help marketers understand their association’s relationship with key stakeholders and evaluate campaign messaging. We rely on public statements on social media.”. How members and the public perceive your association is key to its brand.

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Achieve

DECEMBER 22, 2020

one of the biggest mistakes a nonprofit can make on social media. , is to use social media as part of your digital marketing strategy. for future analysis. Nick's work with GoodUnited resulted in being named The University of North Carolina at Chapel Hill’s 2017 Distinguished Young Alumnus. .

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Reid All About it

MARCH 27, 2020

You’ve probably seen stories about distillers in your area who are now producing hand sanitizer—I know they are in my part of North Carolina. If you’re in my part of North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. More info/register.

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Reid All About it

MARCH 5, 2021

On Sunday, India by way of North Carolina. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data. I covered striped bass fillets with it before baking. Host: Impexium.

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Association Adviser

MARCH 18, 2014

Here, I will expand even further into the types of data, provide specific ways to measure your branding, social media and public relations marketing efforts and highlight the benefits relying on data to make informed marketing decisions for optimum results. Competitive Analysis. Social Media Analytics.

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Association Adviser

FEBRUARY 13, 2014

You must integrate the data you have access to, whether it be from social media channels, your Customer Relationship Management (CRM) system, Google or other Web analytics, email marketing service provider and other tools you may be using. A competitive analysis is also sometimes referred to as an assessment or an audit.

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Association Adviser

JANUARY 21, 2014

Part 3 will discuss measuring your data through branding, social media and website scorecards. Most associations can better incorporate data analysis into their strategic missions. This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line.

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