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6 Reasons Why an Enewsletter is a Must-Have for an Association’s Communication Plan

Association Briefings

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. But its reign is over.” Wait, what?!

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Association Brain Food Weekly: 7.16.21

Reid All About it

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Young professionals. Host: Splash.

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Best of the Web: July 2013

Association Adviser

5 ideas in this article. Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics.

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What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

For associations, social media has been a game-changer, allowing members to directly communicate with the organization and, even more importantly, with each other. Your social media channels are also a great medium for marketing your meetings and building excitement. Tout segmented programming via email.

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A Guide On How To Sell Memberships Online

Disciple Media

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Leveraging multi-channel marketing: Utilize a mix of digital marketing channels – social media, email marketing, content marketing, and SEO. A multi-channel approach works best.

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Member Engagement Strategies: A Guide for Associations

Fonteva

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. For more examples of KPIs, read this article for guidance. Improve your communication strategies.

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Best Membership Website Builders for 2023

MemberClicks

A membership website builder should let you: Publish articles / blogs posts Build informational landing pages Host member application forms Update a members calendar Share your mission and vision with the public Building your website isn’t just about what you put on it. Engage your community using blogs and forums.

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