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Can You Better Serve Your Tradeshow Market?

Associations Now

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

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Taxi Associations Struggle With Dropping Medallion Prices

Associations Now

A serious shift in the market, partly due to increasingly popular ride-sharing services, is having a significant effect on a valuable asset for taxi companies: the medallions that give them the right to operate. At one point, a New York City taxi medallion cost more than $1 million, and they have regularly sold for six figures elsewhere.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Within six months, our SEO campaign put Paramont EO, an electrical distributor in Chicago, Illinois, on Page One in its target markets.

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Watch Out, There’s Some New Competition in the Meetings Space

Associations Now

More media brands are holding events to create new revenue streams outside of traditional print and digital advertising. Earlier this week I was up in New York City taking some time for my own professional development by attending FOLIO’s MediaNext conference. Want to take a guess? Insert six-second pause here.).

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Say Hello: Welcome New Products and Brands to Your Tradeshows

Associations Now

Every industry has new brands or products trying to make a splash, but often budgets don’t allow them to purchase booth space at tradeshows or market at the same level as the bigger, already-established players. Good news: Association tradeshows are helping them out. More times than not, it’s hard to be the new kid on the block.

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Cross-Border Collaboration: Sell Successfully Overseas by Learning the Local Needs

Plexus Consulting

Worth, President at Plexus Consulting Group, LLC Too many US organizations see foreign markets as good “resell” markets—places where they can make an easy profit by reselling US products they’ve already developed. shows were being relegated to early morning time slots in Asian and European markets.

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Association Brain Food Weekly: 5.12.17

Reid All About it

If you anticipate having to make the case to your board for a new AMS or for any type of new software , check out this advice from Aptify. I agree with this article that lucky people keep themselves open to opportunity. Typography in Marketing. Host: American Marketing Association. Thu 5/18 at 1 p.m.

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