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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Take advantage of press releases. Increasingly, people are getting their news online.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Every type of business, nonprofit, and association – regardless of size – can benefit from strategic PR, and here at Ngage Management, we have integrated that philosophy into our infrastructure. It also generates the most audience engagement and immediate reach due to its digital, and therefore accessible, nature.

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ASAE Calls for More Association-Specific Relief for COVID-19 Impacted Organizations

AssociationChat

Fortunately, there are a couple of avenues Congress has provided for associations to obtain assistance in these difficult times, but we need more,” said ASAE President and CEO Susan Robertson, CAE. ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Associations of all types. www.thepowerofa.org/awards/.

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Five Big Lessons From ASAE’s Tech Conference

Associations Now

A news-style video press release with an eye-catching headline, a short clip that underlines the value of an association program to members, and an additive video that puts a multimedia layer on top of an industry training manual. costing more. An effective video takes many forms.

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How to Keep Your Event Speakers Happy

Expo Logic

Potential speakers will submit their proposed topics, cost and other information that can help you narrow down prospects. Press release: Send press releases about your event to media outlets. For this reason, social media is one of your most powerful marketing tools. Event badge printing. Attendee tracking.

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Sponsorships: What Do Meeting Organizers and Exhibitors Want?

Associations Now

According to data in ASAE’s 2012 Benchmarking in Association Management report, registrations account for a median of 50 percent of meeting revenue at associations, exhibitions account for 27 percent, and sponsorships account for 17 percent. “A