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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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5 Ways to Find Low-Cost Association Conference Speakers

GrowthZone

press releases, logos on your site, social media promotion, email marketing, etc.). The post 5 Ways to Find Low-Cost Association Conference Speakers appeared first on GrowthZone. Consider what incentives can you offer to encourage them to speak pro-bono (e.g., Source: Miranda Brookins, Demand Media.

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Behind an Association Journal’s Open-Access Move

Associations Now

In a press release about the move , ACM stressed that the shift will speed the professional community’s access to the latest computing research and help ACM reach a broader audience. First, it shifted from a print journal with a website to an exclusively online publication.

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Labor Department Proposes Association Retirement Plans

Associations Now

By permitting these new plan arrangements, DOL expects that small businesses can reduce administrative costs and offer benefit packages comparable to those offered by large employers. According to DOL, nearly 38 million private-sector workers are not currently offered employer-based retirement plans.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Take advantage of press releases. Increasingly, people are getting their news online.

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

“Over the next decade, the subscription box industry is on track to generate more than $90 billion in annual revenues,” said Paul Chambers, one of the cofounders of SUBTA, in a press release. “We Many of the guidelines focus on limiting waste, cutting costs, and promoting recycling or reuse.

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