Writing a Press Release for Associations
FEBRUARY 7, 2018
The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Key Components of a Press Release: Letterhead (identify that it’s from your organization). For Immediate Release” under the date.