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APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. What about your managers? Gen Z education.

Revenue 256

Revenue Strategy Price Newsletter 256

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Their advice seems so obvious, yet apparently most associations need to hear it. Market perception. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

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MARCH 17, 2023

The weekly list of free educational events and resources for the association community… Online learning. With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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SEPTEMBER 1, 2017

So, what did I enjoy reading this week… What happens when a membership prospect calls your association? You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Host: American Marketing Association.

Content 150

Content Software Project Marketing 150

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JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Presenter: Julie Sciullo, CEO, Association Analytics. Host: Marketing General Inc. Membership benchmark data.

Video 195

Video Technology Content Strategy 195

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FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Association evolution. Todd Tolbert, CAE, encourages associations to keep plowing forward and embrace change.

Revenue 370

Revenue North Carolina Industry Technology 370

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JULY 15, 2022

Tagoras/Leading Learning worked with the American Speech-Language-Hearing Association (ASHA) to develop “ Presenting for Impact ,” a brief course designed to help subject matter experts create more educationally effective content for online courses, webinars, conference sessions, and other types of educational programming.

Technology 39

Technology Course Marketing Education 39