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From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Change is a constant for associations and for all professionals today. .

Ohio 60
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Association Brain Food Weekly: 9.18.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Hear about the anatomy of a virtual event and examples of how associations have increased the interactivity of online experiences that will ultimately improve online learning forever. Host: Talley Management Group.

Montana 351
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Association Brain Food Weekly: 8.27.21

Reid All About it

80% of the education offered by the Ohio Society of CPAs (OSCPA) used to be in-person, but the pandemic changed all that, of course. Offering your members what they want and communicating that clearly is essential to member recruitment and retention. Ten Questions to Optimize Data Management. The new education model.

Tampa 200
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SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

AMR Management Services. Stronger by Association. 4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Columbus, Ohio.

Content 40
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Successfully Embracing Change is a Team Effort

Association Adviser

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time.

Team 69
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Successfully Embracing Change is a Team Effort

Association Adviser

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time.

Team 61
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Successfully Embracing Change is a Team Effort

Association Adviser

Jeffrey Shields, FASAE, CAE, National Business Officers Association. I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. JS: We needed to recruit more members; membership growth hadn’t been addressed in a significant way in some time.

Team 60