Remove Association Management Remove Marketing Remove Member Engagement Remove Philadelphia
article thumbnail

What is Customer Experience (CX)? Crash Course

Fonteva

Associations understand the importance of engagement and loyalty since member retention is of such critical importance. However, they also might lack a framework to measure and study the various factors that shape the member engagement and retention trends they experience. What is CX? Act in realtime.

Course 52
article thumbnail

Let Your Member Data Show You the Way

Spark Consulting

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.

article thumbnail

Let Your Member Data Show You The Way

Associations Now

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Additionally—and this is where the behavioral data is paying off—members can buy one of three optional membership packages that offer extra benefits at a discounted rate.