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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

The police, healthcare organizations, religious groups, financial institutions, and news outlets are all subject to greater scrutiny and skepticism. Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion.

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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

After starting a Young Professionals Taskforce for his local state society, a YP shares three things organizations can do today to get ready for next-gen members. Talking about young professionals and what they mean to associations is as hot a trend as windbreakers and butterfly clips were in the ‘90s.

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4 readings for association management

SCD Group

By Stan Phelps Via 9" Marketing Answer: Retention is Fast Becoming the New Acquisition/Satisfaction Drives Loyalty. Four Agri-Marketing Campaigns Any Marketer Can Learn From By Doug Austin via Marketing Profs.com When someone says the word "agriculture," what comes to mind? Innovative marketing campaigns?

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Chose Your Dimensions of Diversity and Get Started

Eric Lanke

This is leading many organizations to try to think about diversity more broadly than protected class. Second, when I was chair of the Wisconsin Society of Association Executives (WSAE), that Board was wrestling with its own diversity initiative. One dimension of diversity we selected was gender. One final word.

Class 100
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You’re Never Too Young to Conquer New Challenges

Association Adviser

Christina McCoy, AMPED Association Management. Do you remember how you started working in associations? This month’s Corner Office professional, Christina McCoy, CAE , landed her first association job literally hours after taking her last college exam. She currently works for AMPED Association Management in Madison, Wisc.,

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Friday Buzz: Brewing Good Business, Together

Associations Now

It turns out that this community spirit is not uncommon in the booming craft beer market , where the secret to success in the industry may be to not have any secrets. September is Food Safety Awareness Month, and the National Restaurant Association will be celebrating by focusing on the flow of food through restaurants.

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would organize the necessary conference calls and meetings. How do I know this?