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Association Brain Food: 6.7.24

Reid All About it

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Learn how to conduct market research to assess translation needs and develop a cohesive language strategy to maximize ROI.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Without proper publicity, an association simply cannot grow. Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.) Member engagement makes all of it happen.

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Less Gates, More Golden Tickets

YourMembership

Membership Software Association Management Software. Associations. News + Press. Management Team. Smith is the Director, Inbound Marketing at YourMembership.com. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Education + Alumni. Advantages. Add-On Products. Technology. Partner Programs.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. One is Association Media & Publishing’s EXCEL Awards.

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Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Make this an event your association members will not want to miss.

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When Gut Instinct Reigns

Associations Now

Relying on gut instinct proved enormously valuable for Jason Della Rocca while serving as executive director of the International Game Developers Association several years ago. I plowed forward on gut instinct and tons of input from members and stakeholders,” Della Rocca wrote in Associations Now. And it worked.