Remove Association Management Remove Marketing Remove Revenue Remove St. Louis
article thumbnail

Association Brain Food Weekly: 5.14.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Presenters: Michelle Mason, President and CEO, Association Forum.

St. Louis 341
article thumbnail

Association Brain Food Weekly: 5.7.21

Reid All About it

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Do Whatever Rings the Cash Register: Associations & NonDues

SCD Group

When I started my association management company, a company approached me about producing some product literature. is the Chief Executive Officer of the 36,000 member American Optometric Association highlighted non-dues revenue in a meeting of the St. Louis Institute for Association Leadership (STIAL).

article thumbnail

SCD Group: Is there a "magic" price for association memberships?

SCD Group

Stronger by Association. Is there a "magic" price for association memberships? Over the last 34+ years in association management, Ive watched associations struggle over where to set member dues and how often we should change dues. Has your association experimented or adapted dynamic pricing? The YMCA of St.

Price 40
article thumbnail

Building and Protecting Your Association’s Brand Is Vital

SCD Group

Brands – whether companies, products or associations – are difficult to create, hard to nurture and easy to destroy. Recently, the St. During his first 12 months, the new CEO hired an executive management team with diverse experience in all phases of association management. Then, things began to change.

article thumbnail

6 Questions to determine what's next for your association - SCD Group

SCD Group

AMR Management Services. Stronger by Association. 6 Questions to determine what’s next for your association: "Keep asking why". George Csolak, a sports reporter in St. Louis (before the newspaper closed) and pr professional, is one of the best people I know at getting “the story.” ” Why?

article thumbnail

Stronger by Association: AMR Management Services Announces.

AMR Management Services

6, 2011) – AMR Management Services (AMR), a full-service association management company (AMC) serving national, regional and local client partners, is pleased to announce the acquisition of Drake & Company (DrakeCo), an accredited AMC based in Chesterfield, Mo. Media Contact: Nick Ruffin, CAE, Chief Operating Officer.