Association Value Conference Industry Recruitment 
Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!
Higher Logic
MAY 29, 2020
The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
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Smooth The Path
FEBRUARY 15, 2018
Members join to go to the annual conference. Much more often members do not know a thing about the association when they join. While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. A director sent the team to the conference.
Smooth The Path
OCTOBER 2, 2017
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I am estimating it took another 300 posts, many calls with industry contacts, and about 70 presentations before I was first paid to speak. Making conference networking more inclusive.
Velvet Chainsaw
OCTOBER 6, 2014
Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. From my back of the envelope calculations, that leaves 28% (or about $335 per employee) for conferences/external investment.
Smooth The Path
AUGUST 23, 2017
”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.
Smooth The Path
MAY 3, 2018
. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”
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