Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

.orgSource

FEBRUARY 21, 2023

If you are interested in exploring organizational trust on a deeper level, join us on March 2 for the.orgCommunity Leadership ColLAB at the OLC Education and Conference Center in Rosemont, IL. The conference is exclusive and free to .orgCommunity’s Values create community. orgCommunity’s VIP members.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

JANUARY 14, 2021

We were the industry experts. There are some problems in our industries and professions that are so big, so complex, so nuanced, or so new that no industry expert has the answer for all members. Earlier in my career, I worked for a company that was the leader in the marketplace. So, where did we go to get answers?

Process 113

Process Team Innovation Review 113

Smooth The Path

JUNE 21, 2018

Often mentoring is seen as a match between long-time members and new members, or between past conference attendees and new conference attendees, or between those who have been in the field for years and those new to the profession. They know the profession or industry. New members can bring value to the relationship too.

Rhode Island 68

Rhode Island Certificate Conference Process 68

Smooth The Path

JANUARY 21, 2021

And as a participant, you will have fun meeting like-minded colleagues in the association industry. Participants will experience ideas first hand that they can bring back to their members. I would love for you to join us! Find out more about the Virtual Networking Incubator and apply today (the application deadline is January 29th).

Team 148

Team Tools Industry Committee 148

.orgSource

MARCH 6, 2023

The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. We structured this conference based on feedback from.orgCommunity’s fall Solutions Day participants. Associations revolve around relationships, but the shape of those connections has changed.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Smooth The Path

NOVEMBER 20, 2018

In most industries or professions people know each other. When there is a great conference, training program, research report, or other fantastic resource people talk. The okay conference that most attend to get credit will not get much positive word of mouth. Low awareness usually is a symptom, not a cause, however.

Member Engagement 68

Member Engagement Conference Resources Report 68

Smooth The Path

MAY 22, 2018

Or the association is moving too slowly or is filled with old-school thinking, while they want to explore new ideas. When they start skipping your conference’s sessions and spend all their time hanging out on the periphery of the conference chatting with old friends. They stop renewing on time.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

OCTOBER 2, 2017

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I am estimating it took another 300 posts, many calls with industry contacts, and about 70 presentations before I was first paid to speak. Making conference networking more inclusive.

Florida 76

Florida Recruiting Recruitment Member Research 76

Smooth The Path

FEBRUARY 12, 2019

She attended the annual conference every year for the past seven years. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

Member Engagement 68

Member Engagement Strategy Newsletter Leadership 68

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. In this case, the “what” is joining an association to keep on top of trends. And while there are many ways that you can help tear down this roadblock (discounted fees, payment plans, grants, etc.),

Tips 52

Tips Discount Newsletter Social Media 52

Smooth The Path

SEPTEMBER 6, 2017

The association appears professional. People like me join associations like this. I aspire to meet the other members of this association. This association is known, respected, and trusted in the industry. Or anytime you are at an association event it feels happy and safe. I like the people here.

Cost 103

Cost Member Engagement Conference Industry 103

Smooth The Path

SEPTEMBER 5, 2019

We may see websites that deliver erroneous content because advertising is the priority, organizations that use low prices to attract customers but provide poorly crafted resources, and predatory conferences. When we say “the largest association in the industry for 75 years,”, they hear, “blah, blah, blah.”

Price 68

Price Content Industry Resources 68

Blue Sky eLearn

MARCH 27, 2018

To get the news of your webinar out to anyone who might be interested, post the schedule on your website and social media, encourage members to share, or consider posting a notice in an industry publication. Webinars show prospective members that your association values its members enough to plan special online learning experiences for them.

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

OCTOBER 24, 2019

Soon they realize that the association is the trusted place to turn with questions about the profession, field, or industry. And we exchange a lot of trust when we make big requests like asking someone to be the annual conference chair. Exchanging Trust. Exchanging trust happens when we ask our members to do something.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

SEPTEMBER 4, 2017

That is a deceptively complex question because: Not only are competitive associations your competition, but for-profit companies are now your competition too. Not only are industry suppliers your competition, but consultants might now be your competition too. But that’s not all.

Project 68

Project Member Experience Member Engagement Industry 68

Smooth The Path

AUGUST 23, 2017

”, an association CEO and big thinker in our industry asked me yesterday. Many indicators point to a member engagement problem for associations. Many associations are facing shrinking annual revenues, low retention ratings and, are having a harder time recruiting volunteers and quality volunteer leaders.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

NOVEMBER 15, 2016

The well-known companies, the big brands, the current industry darlings. Related posts: The conference experience starts before the conference. A big opportunity: associations can help members with emotional support. ” So often it is the big guys that take the stage.

Conference 60

Conference Resources Industry Organization 60

Smooth The Path

JANUARY 30, 2017

A staff member or association member calls them and invites them to join. To go to the conference or, to get a research report or, to get access to another benefit. As a former member of another industry association, they know the value associations can provide. Intentionally designing member experiences.

Member Experience 60

Member Experience Conference Strategy Report 60

Slice-Works

JULY 10, 2014

Two weeks ago, I began a series sharing nuggets from the most recent ASAE Membership, Marketing & Communications Conference. Defining Your Association Value. Revenue/# of subscribers or members = Value of Subscriber/Member. Translate Industry Wisdom into Member Value. You’re lucky! Third Party Partners.

Communications 28

Communications Marketing Conference Social Media 28

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. But without collecting and leveraging data, quantifying the expected return on investment (ROI) for membership is an arduous project. .

How To 81

How To LMS Certificate Course 81

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

JANUARY 26, 2016

Or even industry mantras? I wonder if this is a particularly good time to develop a mantra for the association community? Our industry is in the midst of a revolution. Change is happening and it is happening faster and faster which puts a lot of pressure on associations. Or community mantras?

Newsletter 60

Newsletter Survey Industry Conference 60

Smooth The Path

FEBRUARY 2, 2021

There are big problems to solve in every industry and profession. This need presents associations with a unique opportunity, the chance to bring back networking now and bring it to our whole membership. Members could really use each other’s support.

Project 68

Project Communications Industry How To 68

Tom Morrison

FEBRUARY 4, 2013

For years, back in the 50's through the 90's, individuals and organizations were members of associations to "just belong." Nowhere else could you access new products, information, key industry data and a vast network of people to help you succeed in your industry. It was a must. Information and Data". Did I just say a BILLION?

How To 40

How To Revenue Newsletter Cost 40

Associations Now

APRIL 24, 2013

Member tweets on a conference hashtag? If your members were to give your association its own engagement score, based on engagement that they value, what would your score be? If, for instance, members of your industry are conversing on their own LinkedIn group, that’s engagement, too, right? Engagement. Engagement.

Member Engagement 40

Member Engagement Committee Association Value Report 40

Reid All About it

SEPTEMBER 27, 2019

In Associations Now , Elena Gerstmann, FASAE, CAE, of the Avenue M Group explains how to set up a review process to help you figure out what to stop doing so you have time to do what’s really important. During a conference, attendees take notes, exchange business cards and make lists of great ideas to explore. or subscribe for updates.

DC 34

DC New York Washington Review 34

Smooth The Path

FEBRUARY 15, 2018

Members join to go to the annual conference. Much more often members do not know a thing about the association when they join. While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. A director sent the team to the conference.

Recruiting 118

Recruiting Recruitment Conference Industry 118

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. About 62 percent close off submissions eight months or longer before the conference. To differentiate, you want your conference to be the first.

Process 74

Process How To Proposal Review 74

Reid All About it

FEBRUARY 24, 2023

State of the association industry. Host: Fridays@4 Speakers: Sara El Saied, Associate Director of Business Development and Industry Partnerships, Association of Women’s Health and Neonatal Nurses Vik Kapoor, Esq., Learn what makes association culture unique and how culture change particularly impacts associations.

Certificate 39

Certificate Innovation Education Process 39

Associations Now

MAY 4, 2016

And the ups and downs CFMA felt when the economy shifted were historically consistent, tracking closely to an industry index of U.S. New members who were career accountants but new to construction finance said they needed training on the specifics of the industry. construction activity.

Member Research 40

Member Research Sample Industry Report 40