Higher Logic
MAY 29, 2020
Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.
Smooth The Path
JULY 14, 2020
Of course, we are not alone. Members are feeling burned out in many professions, industries, and fields. Will my parents get sick? What’s going to happen to our savings? Burn out is not just about what is happening now. Burn out can be future-focused as we worry about the struggles to come.
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Smooth The Path
FEBRUARY 21, 2019
Sometimes we are even in a position to influence our members to make changes in their business or career. One way to motivate members is to use fear. Show them the dismal future in store if they stay the course. Fear will make some members pull in and protect what they already have. Association cheese.
Smooth The Path
MAY 2, 2019
I was lucky my parents invested in an SAT prep course to help get me into a fantastic college. The prep course made it easier for me to dramatically raise my score because the course taught me all the little tricks needed to take the test. But, is buying a prep course fair? Did I game the test?
Smooth The Path
MAY 7, 2020
Some associations are considering the good, better, best membership levels that online platforms use. Others wonder if switching to free membership while leveraging healthy non-dues revenue streams of income is the right course.
Associations Now
MAY 4, 2016
Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment.
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