Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Members are not as involved as they once were. Organizations have been putting restrictions on membership. Metrics are softer, as is the revenue to fund member benefits. It seems harder to find volunteers.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

MAY 2, 2019

I was lucky my parents invested in an SAT prep course to help get me into a fantastic college. The prep course made it easier for me to dramatically raise my score because the course taught me all the little tricks needed to take the test. But, is buying a prep course fair? But we can make the exam experience better.

Certificate 74

Certificate Course Cost Content 74

Associations Now

MAY 4, 2016

Ask engaged members when they realized the value of the association and many can tell you the exact moment. Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand.

Member Research 40

Member Research Sample Industry Report 40