Higher Logic

MAY 29, 2020

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Blue Sky eLearn

MARCH 27, 2018

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. So how can your association put this theory into practice?

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

MARCH 19, 2019

One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

Sample 79

Sample Newsletter Content Strategy 79

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

Communications Newsletter Survey Report 60

AssociationChat

SEPTEMBER 22, 2021

Whether it’s related to events or it’s related the online community and with good reason. The people I want to connect with, through the association. And that’s feeding into that, that very human desire to belong to something that’s bigger than yourself. Now, community community is an area that is getting a lot of attention.

How To 104

How To Content Examples Newsletter 104

Associations Now

MAY 21, 2014

Last week, Christine Kelley, membership director at the American Productivity and Quality Center, shared her experience in “ 10 Lessons Learned in Developing a Member Engagement Scoring Model ” in ASAE’s Associations Now Plus e-newsletter [member login required]. We value committee service, so we give it a high score.

Member Engagement 40

Member Engagement Committee Case Study Newsletter 40