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Building Buy-In for an Online Community at Your Association

Higher Logic

Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association. Download our eBook, Maximize Association Value with Engagement , for the full list of ways a community builds your association’s member acquisition and member engagement efforts.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

To help your association plan the right introductory experiences for prospective members (that also benefit existing members!), we’re going to focus on two of the most common: online learning opportunities and in-person networking events. In-person events. Online education.

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3 Ways to Engage More Association Members in Your Online Community

Socious

An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community. That interaction then leads to stronger relationships that can help your association increase member satisfaction, renewals, and advocacy.

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Better Member Retention From Frictionless Experiences Designed for Your Association

Smooth The Path

Professional development opportunities even if I cannot come to an in-person event. Quick-to-read but highly valuable newsletters. Timely, valuable new member messaging that solves the problem they currently have. Easy access to other members who have the same niche project, goal, or challenge. Intuitive website navigation.

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Free Membership Can Be Risky

Smooth The Path

One of the most widely used techniques within and outside of the association community is to offer free e-newsletter subscriptions. Offering a weekly free e-newsletter which can be the same as the one your members get, or different, can be content marketing at its best.

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How to Strengthen Your Association’s Value Proposition

AssociationChat

Whether it’s related to events or it’s related the online community and with good reason. The people I want to connect with, through the association. Are we showing how we’ve been there over time, and that’s a really important key. And that’s feeding into that, that very human desire to belong to something that’s bigger than yourself.

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