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Association Brain Food: 12.8.23

Reid All About it

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. 1 CAE credit.

Strategy 276
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How to Build an Online Learning Sponsorship Program

WBT Systems

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. People love case studies that show how their peers handled an issue. How can they help you provide education to members?

How To 155
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5 Essential CME LMS Features for Your Healthcare Association

Forj

However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members. This could lead to a situation where your association’s learning business is seen as unreliable for members who are looking for the most up-to-date guidance.

LMS 91
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Association Brain Food: 2.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Member engagement. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Member recruitment. Board development.

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The 2021 Learning Business Landscape

Leading Learning

This is heartening because we’re big proponents of big-picture marketing that goes far beyond just promotion and really starts with product development. All the above is always important, but, in the context of the 2021 learning business landscape, it’s arguably even more important. That’s hard to pull off.

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Association Brain Food: 10.7.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Adult learning principles need more attention in the association community.