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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public.

Tucson 262
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How to Create a Psychologically Safe Environment for Teams

Achurch

Team members make eye contact with each other and talk energetically with each other. Team members connect with each other and not just the leader. Team members research ideas outside of the boundaries of the team and bring back the best ideas. Water-cooler or hallway conversations carry over into the team meetings.

Team 83
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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

I know from working with my clients on membership change projects that there are two essential elements to any change process that affect members: Ensuring you use a long-term communications campaign that is consistent. Taking your members along with you. Talking to members. Communications Membership'

Project 100
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Association Brain Food Weekly: 7.9.21

Reid All About it

At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Director, Strategic Marketing & Communications, America’s Blood Centers.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Here are our top tips from an HR consultant: Invest in a comprehensive management solution Communicate consistently and valuably Offer ample learning opportunities Provide tools for members to engage with each other. Members should be able to self-edit their profiles to avoid inaccuracies. Email marketing and communication.

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Many Organizations Accidentally Ignore New Members

Smooth The Path

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. Three Ways to Make Your New Member Onboarding Program the Best It Can Be.

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Pulling it All Together: The 360 Degree Marketing Communications Strategy

Guilt by Association

These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? For every association, every community, and every audience, the details of the answer will be different. Prioritize and focus. Measure, measure, measure.