The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy.

The communications struggle continues

Aaron Wolowiec

If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy.

Balancing Traditional and Trending Member Communications

Association Adviser

This year’s Association Communications Benchmarking Study showed us that traditional forms of member communication – live events and print media – continue to be popular among associations and their members. Don’t think of new member communication as all or nothing.

Cut through communication clutter

Aaron Wolowiec

As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere.

Hurricanes and Asynchronous Communication

Eric Lanke

My social media feeds were full of examples of associations pitching in to help storm victims or otherwise changing their marketing and communications strategy to give members in the hurricane affected areas a break from what otherwise must be an onslaught of association messages.

Daily Buzz: Communicate Value Regularly

Associations Now

Colleen Bottorff writes on the MemberClicks blog that instead of working hard to convince potential members of your value in occasional recruitment campaigns, you should show it to them continuously through your regular communications.

Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. Communications Engagement

Tips for Writing Your Own Blog Post

Moery Company

I had two great conversations about blogging recently, so I am inspired to pass on a few tips on how to get started. Don’t view writing a blog as a daunting task. This blog model has several powerful elements: #1 The stories are true. #2

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Three Ideas to Perk Up Your Internal Communications Strategy

Associations Now

Think long and hard about the tactics you use to communicate to them—as well as how they can respond. Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement.

Snow day productivity: Briefer, clearer, funner communications

Aaron Wolowiec

Both Kristen and I, together with the Event Garde team, appreciate you following our blog, sharing your comments and post ideas and paying forward those posts that resonate with you most. Likewise, I’m advocating for clearer communications.

An Adept Lesson in Crisis Communications on Social Media

Associations Now

Do not censor criticism on your blog, Facebook account or YouTube channel unless it violates your stated community guidelines,” she wrote in a crisis management guide for PR News. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now

101st Blog Posting – Am I a Good Communicator?

Association Leaders

It’s hard to believe this is my 101st blog posting – but it is. When I first began this blog, I was unsure and a little fearful. I thought blogging would become an important communications vehicle and I thought it might be a way to connect with people I otherwise might not have the fortune of connecting with. Typically this blog focuses on leadership issues. It reminded me that many great leaders were also great communicators.

Daily Buzz: Fight Communication Fatigue

Associations Now

The MemberClicks blog tackles how to block out communication fatigue. Be it social media, emails, forums, or other messaging apps, member communication can be overwhelming—and there is such a thing as “communication fatigue,” which can disengage members completely.

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

Here’s a guest blog article from Abila‘s Amanda Myers wrapping up the event in D.C.

Does Your Member Communication Tell Your Association’s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications.

Communication Shutdown: Not Here, Folks!

Reid All About it

We’re in the midst of a Communication Shutdown today. By telling me they were not communicating today, I wanted to learn more about it. But I wasn’t willing to abstain from communicating. who will be blogging on Nov 1 about their positive experiences and also their challenges.

6 communication tips for encouraging members to stand for election

Optimist Consulting

I think one of the complications with board/council elections, is that they have often have a formal & legal aspect which can ‘scare’ people into communicating in a very formal way when inviting members to stand for election.

4 Reasons Why You Should Be Blogging

Wild Apricot

Here are 4 key reasons why your organization should have a blog, as well as a Movie Monday video that offers a look at how one organization "built excitement and community engagement" with a blog. Blogging blog membership-communications

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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership.

Wednesday Buzz: Is Your Communications Plan Strategic?

Associations Now

Your communication strategy isn’t so strategic if you’re not measuring it against specific goals. How do you determine if your communication strategy is working for you? Your communication strategy should include specific advocacy and fundraising goals.

The Key to Teamwork is Communication

Associations Now

To make sure your team works best, all parties must be committed to regular and clear communication. The reason that worked so well was because we communicated well with each other. The post The Key to Teamwork is Communication appeared first on Associations Now

Why Do I Keep Blogging?

Eric Lanke

I've always been interested in writing, in communicating ideas that matter through the written word, but there are plenty of other outlets I could (and have) chosen for scratching that itch. Why did I start blogging and why do I keep doing it? I had a great experience this past week.

Promoting Engagement With A Blog

Wild Apricot

Should your non-profit or member organization have a blog? A blog offers an opportunity for you to share information and connect with existing supporters as well as attracting new members, supporters, volunteers or donors.( blog Blogging member communication Non-profit CommunicationsIt’s a question of broadcast versus engagement.

Is Face-to-Face Communication Gone in the Digital Age?


This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. But that does not mean they don’t want and need face-to-face communication.

Association CEO as Chief Communications Officer

SCD Group

And, it made me feel what it would be like for broad members who are left in the dark because of limited or non-existent communications from their association. It is impossible to over communicate! The association's CEO is its chief communications officer for board members.

Communications Planning

Plexus Consulting

Carter How many of you have been ambushed in the communications trap? For example, at a meeting of the respected Past President Committee, and esteemed member says, “This organization does a crappy job of communicating. What should I renew when this organization can’t communicate any better than that?” Of course you have a beautiful 4-color monthly magazine, a wide variety of newsletters or a range of subject, you have a web site, a blog and monthly postings.

How to balance personalized communications with data privacy for greater member loyalty

Nimble AMS

How associations can provide personal communications while still respecting member privacy. Intro text for blog. The post How to balance personalized communications with data privacy for greater member loyalty appeared first on

10 Ways to Communicate Better with Instagram

Association Adviser

It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact. For even more ideas and visual inspiration, visit the Instagram blog. By Kelly Donovan.

The Ups and Downs of Revamping Communications

Association Success

How do communications play into that experience? Below are some examples of communication experiments we have tried out to make our services and events pop. This may sound complicated, but once the system is established you should be able to execute easily between your membership services person and communication department year after year. As a communicator, that told me that the policy in its existing format was not being consumed. And The Blog That Never Was.

Integrating social media into the association communication mix

The Big Picture

Integrating social media into the association communication mix. Curious about how other associations are integrating social media into their communications mix and what it takes to succeed? Subscribe to this blogs feed. Communications. The Big Picture.

Nonprofit Blog Carnival - Mobile-izing Supporters

Wild Apricot

We're looking for submissions about mobile for nonprofits and membership organizations for the May Nonprofit Blog Carnival. mobile nonprofit blog carnival Non-profit technology Non-profit Communications

How to Apply Social to Communications


Do you work in the Communications Department? Social media has created a culture of communication, where a single person can reach thousands–or even millions of people with no more effort than it takes to tweet. It might be their blog.

Cracking the Culture Code: Blogging

Jamie Notter

Blogging is a much better platform for this kind of communication. Your staff members may not be familiar with blogging and the looser, more personal communication style that comes with it.

An Introduction to Social Media For Strategic Communication


Social media doesn’t exist in a vacuum but as part of an integrated communication campaign. By the way – his blog is a MUST READ on my very short list.) The newest incarnation of his presentation defines the social space as it fits within a measurable communication plan.

Does Your Association Blog? Consistently?

SCD Group

I was looking for local attorneys for my mother-in-law (who is moving here next month) and came across a firm that included a blog on its website. I clicked on the blog tab and was surprised (even disappointed) when the last post was dated in mid-2014. Does your association blog?

Blogging and Systems Level Thinking

Eric Lanke

Why do I blog? It usually, by definition, comes from someone who knows I blog, and who has probably read a post or two. Why do I blog? I'm usually able to come up with a number of answers (it allows me to practice my communication skills, it builds my brand, it connects me to people I wouldn't otherwise meet), but after writing last week's post on an association CEO sometimes having to set the Terms of Engagement , a new answer to this common question suddenly occurred to me.

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How to Communicate a New Membership Model

Membership Marketing

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Even a Small Staff Can Blog

Reid All About it

Admit it, you like reading blogs, don’t you? A blog provides news, information and thought-provoking ideas – a professional development trifecta. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues. Blogs are social.

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3 Ways to Get Members to Read Your Marketing Communications


Here’s why your members may not be responding to your marketing communications: Use their words. The more you can understand and empathize with your members the stronger all your marketing communications will be.

Blogging Elsewhere: August 2011

Reid All About it

On my Grabbing the Gusto blog, there are three new chicken recipes to check out – blueberry chipotle , Milanese and rosemary walnut. Meaty Blog Posts. Every week I write a blog post for my client Avectra , an association management software and online community platform vendor.