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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction. .”

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Association Brain Food Weekly: 7.9.21

Reid All About it

At the Velvet Chainsaw Consulting blog, Sarah Michel thinks they’ve cracked the code on digital networking. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Subscribe to Blog via Email. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Digital networking.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. According to ASAE’s ForesightWorks research, trust in institutions, including government, science, and medicine, is declining.

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started. Consider a young professionals page on your website.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. Other Links of Note.

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Daily Buzz: Event Registration’s New Frontier

Associations Now

Say goodbye to the event registration strategies of yore: Facial recognition and customized software-as-a-service solutions are taking center stage. “We A learning management system, or LMS, can be fundamental to members’ professional development—but finding the software that fits within your organization can be challenging.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. The same best practices used to engage staff internally can and should teach you a thing or two about boosting external engagement with your members.