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Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind. Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency.

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Association Brain Food: 6.30.23

Reid All About it

. – Corporate Partner Engagement for Nonprofits: Getting Started Corporate partnerships offer a significant source of funding and other resources, but they require careful planning, consistent communication, and a willingness to collaborate to achieve shared outcomes. More info/register. Host: Black In Events Network Thu 7/6 at 1 p.m.

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Newsletters. shares 15 ways to improve your newsletter content and delivery. Learning business. But do you?

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Association Brain Food: 7.7.23

Reid All About it

. – Ascend Author Talk: A Conversation with Amith Nagarajan (Washington DC) Let’s get together to talk about AI for Associations specifically through the lens of Amith Nagarajan’s new book, Ascend: Unlocking the Power of AI for Associations? Hear about newsletter best practices to increase engagement and curate outside content.

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4 Email Copywriting Tips for Associations

MemberClicks

You wouldn’t really consider an email reply written back to a team member as “email copy” But the writing in your dues reminder emails? Why your email copy matters. For new members especially, email communication can help build relationships. The right words make a difference.

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Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. In the future, I’ll also include websites, blogs, and books.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. A perfect time to repurpose content would be in your reoccurring member newsletter. By grouping similar content on websites and within emails, offers you greater usage of pre-existing content.

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