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Association Brain Food Weekly: 4.10.20

Reid All About it

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Ami Bera (CA-7) and Rep. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing.

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Association Law Blog: Associations and Trademarks

Association Law

Association program names and even marketing phrases can be trademarks. For example, a soft drink maker would not be able to trademark the name “cola” because the word is not distinctive. For example, one might generically refer to a cola as a “Coke.” Tuesday, May 3, 2011. Associations and Trademarks.

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Association Law Blog: Facts Association Executives Need to Know.

Association Law

Allocation or division of markets or geographical divisions of markets among competitors. Among other things, ASSOCIATION members and leaders are subject to antitrust laws that prohibit fixing prices, allocating geographic markets, unfair or deceptive practices, setting profit levels; boycotts, and most other anticompetitive actions.

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Tax Time Coming Up - UBIT Guidelines for 501(c) Organizations

Association Law

This post will attempt to refresh your understanding of UBI, give you examples of common income characterizations, and provide guidance on when to call on tax and legal advisors with UBI questions. A typical example of this is a cafeteria or coffee shop. CA Attorney General - Raffle Info Page. Findlaw - CA Codes and Statutes.

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Treat Your Social Media Measurement Like A 6th Grader’s Science Fair Project!

Beth Kanter

As colleague Bob Filbin, DoSomething’s Data Scientist, pointed out in his presentation earlier this week , we can apply a/b testing to social media measurement. For example, one can test different wording for Facebook ads and use Google Analytics to see which one did the best in terms of converting people to an action.