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3 Topics for Medical Society Execs to Watch

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Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement .

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Association Brain Food Weekly: 2.7.20

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A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243
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Association Brain Food Weekly: 10.16.20

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Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Learn to recognize what to expect from event suppliers when business returns, adapt your business model to the new reality, and establish new mutually beneficial client/supplier relationships. Kate Mooney , The Guardian ).

Indiana 221
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Association Brain Food Weekly: 3.5.21

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Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. Director of Client and Market Success, ?rasa.io.

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Association Brain Food Weekly: 5.1.20

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Gabrielle Hamilton, New York Times ). Are you finding board members more receptive to change? Host: New York Society of Association Executives. Hear about some major considerations for online engagement. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits.

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Association Brain Food Weekly: 8.30.19

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MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Blended Data – the Key to Member Engagement Scoring.

Chicago 34
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Association Brain Food Weekly: 10.25.19

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Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

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