Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 10, 2020

A common theme throughout both is providing experiences that engage and help associations differentiate themselves from the competition. Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. Whether or not the Class Action has any merit will be determined by the California legal system.

Social Media 150

Social Media California Class Revenue 150

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Small Association Best Practices to Increase Member Engagement Digitally. Tackling Multicultural Marketing Like a Pro. 1 CMP credit. More info/register.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

JULY 23, 2021

Their advice covers everything from determining what data to collect to getting members to update their profiles. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement.

Video 195

Video Technology Content Strategy 195

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

OCTOBER 17, 2023

In fast-moving digital markets, regular updates on the status of governance can be a compass to help the group stay on the right path and adjust to unexpected challenges. Sometimes an outside facilitator can move members forward more quickly. For executive directors, this may be a sensitive topic to introduce.

Committee 100

Committee Leadership Review Process 100

Potomac Core

FEBRUARY 28, 2018

The balanced solution that California lawmakers devised allows consumers and workers to see the facts they really need to know, because the labeling focuses on important ingredients, such as those that have been linked to various health concerns.

California 132

California Analysis DC Products 132

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. Membership Marketing Blog. California Society of Association Executives Seasonal Spectacular. Dan Varroney. Potomac Core Consulting. How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell. Associations Now.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

MARCH 5, 2021

Forward-thinking associations are creating digital hubs to plug members into the entire universe of benefits, including new methods of content delivery, enhanced online learning engines, elegant tools to connect members with one another and provide seamless access to virtual, hybrid and live events. More info/register. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. non-members) would like.” Instructional design. Hybrid workplace challenges. Pam Didner ). Tyler Cowen ).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MAY 1, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Christina (Tina) Marmor, Director, Marketing Events, Fonteva.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Turn Member Engagement and AMS Data into Effective Marketing. Blended Data – the Key to Member Engagement Scoring.

Chicago 34

Chicago DC Analysis Content 34

Associations Now

JANUARY 8, 2014

They range from examples of member-engagement methods and case studies on membership growth to arguments for either the imminent demise or ongoing strength of the membership model itself. California Dental Association: Calling All Members , Associations Now , June 2013. Member Engagement?

California 40

California Directory Case Study Member Engagement 40

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Like everyone else, members do not have time to engage with your association. “If Thinks small wins.

Review 85

Review Education Tips Technology 85

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. Host: NXUnite by Nexus Marketing. Nicholas Strozza,VP of Marketing and Sales, Interpro.

Price 43

Price Technology Strategy Software 43

Reid All About it

SEPTEMBER 6, 2019

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? . Turn Member Engagement and AMS Data into Effective Marketing. CAE credit.

Chicago 37

Chicago LMS New York Content 37

Association Adviser

FEBRUARY 18, 2014

High performing companies and associations are realizing that the ultimate goal is not coming up with great ideas or being the first to market. John Angelo of the California CPA Society (Cal CPA) agreed. Hint: keep in mind that an engaged member is not necessarily a satisfied member. Great ideas are a dime a dozen.

San Francisco 60

San Francisco Innovation New York California 60

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Hear about some major considerations for online engagement. Host: ASAE.

North Carolina 74

North Carolina Content Montana Social Media 74

Association Adviser

JULY 28, 2016

Mentoring programs benefit members at all career stages. Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Helping members with their biggest challenges.

millennials 60

millennials Arizona Communications Atlanta 60

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ”We tried a large email segmentation project last year, and it actually hurt our member engagement. The days of having membership committees cold call members are over.

Technology 60

Technology How To Video Social Media 60

Association Adviser

JANUARY 18, 2013

“You just described my life,” related Carol Meerschaert, director of marketing and communications for the Healthcare Businesswomen’s Association in Fairfield, N.J. “The staff and board feel we communicate our value prop, and yet our members don’t always feel that. ” Conclusion.

Communications 60

Communications New York California Newsletter 60