article thumbnail

What Associations Should Know About California’s AB 5

Associations Now

As an example, she cited marketing consultants with their own established processes with whom your association has a project-based relationship. California’s law was a wake-up call, and other states are considering similar legislation. Bills pending in New York and New Jersey may replicate the three-prong test.

article thumbnail

Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). 2020 Event Trends: Insights from Marketing Leaders. Amanda McDermott, Event Marketing Manager at Lyft.

Chicago 221
article thumbnail

Association Brain Food Weekly: 2.7.20

Reid All About it

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243
article thumbnail

Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

article thumbnail

Destinations Experiment With New Marketing Efforts

Associations Now

cities and states are getting creative when it comes to how they market themselves. If it’s true, it looks like there’s a new trend in the destinations space. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. .

Chicago 40
article thumbnail

3 Topics for Medical Society Execs to Watch

Forj

Member engagement is not a new topic, but this year’s AAMSE lineup provides some new ideas for grabbing member’s attention. See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales.