California Marketing Newsletter Revenue 
Association Success
OCTOBER 28, 2020
In short, if you have a business that markets to people in the EU, the GDPR applies to you. The California Consumer Privacy Act (CCPA), went into effect January 1, 2020, and is yet another piece of legislation drafted to protect consumer privacy. You can also maintain the health of your contact list by monitoring engagement.
Association Adviser
MAY 15, 2017
Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.
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Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. “While advertising has remained very strong and actually increased, we believe there is an opportunity to increase revenue through sponsorships of current conferences and events.”
Associations Now
FEBRUARY 6, 2020
The California Consumer Privacy Act (CCPA) that went into effect on January 1 is only the beginning. 14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. The New GDPR. A Focus on Gender Nonconformity. Interested in more?
Achieve
MARCH 4, 2022
Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. This hinges on the idea of “permission,” which takes two forms: Express permission - A donor gives you their email address specifically to receive communications from you, like signing up for your newsletter.
Reid All About it
JULY 10, 2020
This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Revenue and Pricing Strategies for Virtual Events. Using Marketing Automation to Grow Your Membership Base. Host: PCMA.
Association Adviser
NOVEMBER 14, 2013
Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Does your association have a magazine, newsletter, directory or website in need of revival? How to Communicate After a Train Wreck. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell.
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