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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Looking for other ways to improve member engagement? asked Reggie.

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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369
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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

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Association Brain Food: 5.12.23

Reid All About it

Learn how to use analytics to uncover education gaps you didn’t know you had, discover which course topics do better live or online, and know if learners have a positive or negative tone in course reviews. LinkedIn or Facebook) or private ones for members. No plan, no progress. 1 CAE credit. More info/register. 1 CAE/CMP credit.

Chicago 200
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Association Brain Food Weekly: 7.16.21

Reid All About it

Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages.

Revenue 195
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Association Brain Food Weekly: 12.9.16

Reid All About it

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn about today’s most pressing challenges building an online community and review ways you can get unstuck and achieve your big wins.

Tools 177
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Association Brain Food Weekly: 12.9.16

Reid All About it

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. Learn about today’s most pressing challenges building an online community and review ways you can get unstuck and achieve your big wins.

Tools 150