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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. 2024 membership pains. Gamification at events.

Revenue 259
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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 276
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Association Brain Food: 12.1.23

Reid All About it

From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D.,

Arlington 271
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications. It also: Adds member value.

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6 Ways To Engage Association Members

CMA Solutions

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)

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Member Engagement Strategies: A Guide for Associations

Fonteva

For example, a conference allows members in the same industries or sectors to come together and talk about new innovations or improvements in their field. Member engagement surveys. Whether it’s delivered through a social media platform, mobile events app, or email marketing tool, regularly send surveys and polls to your members.

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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Purchase a book or directory (13%). • Acquire or maintain a certification (22%). Sometimes survey data highlights new insights and sometimes it confirms long held beliefs. Labels: 2012 Benchmarking Survey , Membership Engagement. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14).