GrowthZone
FEBRUARY 1, 2022
GrowthZone recently released the 2022 Association Industry Survey results. Last November, GrowthZone surveyed over 300 association professionals across the U.S. The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. and Canada.
EventMobi: Association Events
AUGUST 11, 2023
In one survey, 52% of users said they were less likely to engage with a company after a bad mobile experience. Member directory. Make the directory public or private depending on member preferences and the type of association you’re running. Mobile responsiveness. Looking for inspiration? Members-only spaces.
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Reid All About it
APRIL 5, 2024
While reading GrowthZone’s 2024 association survey report , I noted a few common problems. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. 2024 membership pains. Blue ocean strategy.
Reid All About it
DECEMBER 8, 2023
An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.
Reid All About it
DECEMBER 1, 2023
From online forums to in-person events, learn how to foster a sense of belonging and gain insights into the strategies and best practices for creating thriving external communities that drive business innovation, brand advocacy and lasting relationships. Find out how printed directories and data management are related. 1 CMP credit.
CMA Solutions
SEPTEMBER 30, 2022
Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Communicating and promoting your association’s recent innovation would help jog their memories.)
Smooth The Path
FEBRUARY 17, 2016
Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too. Associations have members, an annual conference, a directory and some kind of publication. Associations also may conduct benchmark surveys, lobby, train, certify or mentor. Focus on What We Do.
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