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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256
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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. In addition to electing key members to your leadership team, help your members feel heard by asking them what industry issues they encounter.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296
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Essential Medical Association Software That Grows Your Organization

MemberClicks

Now, members are looking for medical associations that can support their needs and career growth, whether that be through certifications and training or collaboration and networking. Professional associations are responsible for education standards, exams, training, and certifications.

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Association Brain Food Weekly: 8.6.21

Reid All About it

Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Tue 8/10 at 11 a.m. –

Revenue 195
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Top 11 Chamber Management Software AMS Systems

GrowthZone

Custom member portal. Member prospector. Board member reporting. Email and text communications. Survey automation. Email marketing. Email marketing. Member directories. Education subscriptions and certifications. Member management. E-marketing. Certification.

System 148
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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

But that’s where a marketing plan can help. A strong strategy can help you find and connect to potential members, and then nurture them down your conversion funnel. So, email marketing should be one pillar of your membership marketing plan. And keeping up with all the details for each one can be dizzying.